Promote the Right Products
A lot of affiliates make the mistake of promoting every launch that comes along, or they’ll promote a product simply because it pays a huge commission. While that’s understandable, it’s not going to get you to the top of the affiliate leader-boards unless you just happen to hit it right.
See, you have your traffic source. It might be your list. It might be your blog, or your website, or social media. But your traffic source is unique. No single email list, no single blog, no single traffic source of any kind, is exactly like another. Your traffic follows you for a reason.
Let’s say you have a list you built selling products about self-publishing. There’s a huge new release coming up for an SEO product for bloggers. It pays a huge commission. You’ll get rich, right? Not necessarily.
Some of your users won’t be interested at all. They only use self-publishing to make money, and aren’t at all interested in SEO.
Others might be slightly curious, or maybe even fairly excited about the hype for this product, but they see the price and balk. Or maybe the sales page just doesn’t do it for them.
Others may be interested, and may even buy. But those people probably won’t be enough to help you win that affiliate contest.
It’s a lot more important to promote products that are a good fit for your traffic source than it is to chase those huge commissions. That’s not to say a product that isn’t tightly related to your main niche can’t do well, because it’s certainly possible if the creator has done a good job with the marketing. But generally it’s better to pick and choose only the best products that are most likely to fit with your audience.
Remember, if you’re really working your list right, you’ll be sending out more quality content than you are promotions. You’ll be offering your list value on a regular basis, so they’ll be opening your emails often, and even looking for your messages.
Same thing if you’re using other traffic sources like blogs or social media. You’ll be offering those people more value than promotions. Otherwise, they won’t come back, right?
This means it’s important to promote only those products that your audience will really find valuable, and those that you believe they will be happiest buying.