In this first part let’s talk a little about niche marketing and how it works. A general definition of a niche market is the subsection (small market segment) of a larger market that a specific product falls into. Then focuses on satisfying the specific needs in that market. This includes everything from price range and production quality to demographics and location of the consumers that it’s intended to impact.
Niche markets can vary by geography, culture, gender, ethnicity, etc. No matter the target group, niche marketing direct its efforts to figure out what that market wants and gives it to them.
This method requires a lot of research but it can save you a lot of time, money and effort in the long run because it allows you to create marketing campaigns that target the specific needs of consumers. This helps you keep up with consumer demand, and make sure that the products and services you offer are sought after in the marketplace.
Here are a few typical steps that are required for a solid niche marketing campaign:
– Find a profitable niche
This is perhaps the single most important part of the process. If you don’t take the time to find a profitable niche then your chances of success will be very slim. This requires a lot of research on many different niches, in order to uncover one that gets a lot of monthly searches online but has with very little competition.
– Build a niche website
It doesn’t have to be elaborate. It just has to get the job done! If you don’t have a lot of money to spend to hire someone to design your website, then you can do it yourself with a little bit of knowhow and a WYSIWYG builder or blogging platform like WordPress.
– Create content
Provide your visitors with interesting and informative content as bait. This is what will attract people to your offers so make sure you pay close attention to content flow of your webpages. It needs to be highly focused around the types of products and services you are promoting.
– Decide on how you want to monetize your site.
If you opt for affiliate marketing, then choose products from Amazon, Clickbank, JVzoo, Commission Junction, and others that match your niche and have high marketability. Pay-per-click is also a good way to earn money in a niche market, and Adsense is an excellent choice for newbie Internet marketers.
– Search engine optimization.
You can use SEO techniques such as guest blogging and article marketing so you can get backlinks to your site. Aside from this, work on your keyword campaign and make sure your website is properly optimized, too. There are many SEO techniques that work. The key here is to find the techniques that work for you, and once you have found them, “rinse and repeat.”
– Promote your site
You can do this through Twitter, Facebook, Instagram, and other social media platforms. You can also use Pay-per-click advertising and other methods like video and email marketing to drive massive traffic to your website.
Next will be talking more about how to find a profitable tiny niche.