Keywords and Your Website
Ok, so we still need to go over a few things. Now we are going to jump right in and talk about the importance of choosing keyword and setting up a website for your carefully chosen (tiny) niche.
The concept behind building a website for your niche is fairly simple. After you have done the research and selected a small niche to focus on it is time to start thinking about your marketing strategy and how you are going to attract targeted consumers for the products and services you are promoting.
Building a website that is highly focused around the products you’re selling is a great way to do that and finding the right keywords in that particular market is the best place to start. For this part of the process you want to choose the words that your potential customers will be using when they search the Internet.
If you choose the right keywords for your market, you may find that you will start getting a lot of traffic to your website. Inevitably, your website will rank higher on Google as well as other major search engines, bringing even more traffic and business to your niche.
For example, users are more likely to search for a term outdoor paint than for a brand that sells it. In other words, they will search for an item by typing in search phrases like “buy outdoor paint,” “outdoor paint for sale,” “best outdoor paint,” etc. So by targeting keywords that are highly targeted and used frequently by your consumers you will be able to attract more visitors to your site.
While the process sounds easy enough it is often a very time consuming job because not only do your chosen keywords need to have enough interest to generate traffic they must be distinctive enough to rank higher than your competition on major the search engines.
Once you have flushed out a good list of keywords it’s time to start building your website. You’ll want to create your main pages like a home, about and contact pages as well as a page dedicated to each of the keywords you are targeting. These pages will be your search engine bait and will be used to attract visitors and drive them to your offers.
Of course there is a little bit more to the process but that is a quick overview of what your site should include. You will also need to think about how you are going to build your site as we discussed in your first lesson you can use a WYSIWYG builder, a blogging platform like WordPress or you can hire a designer. There are many options available and the one you choose is completely up to you.
Next up – how to monetize everything!