Monetizing Your Niche
Generating a tidy profit from your selected niche market can be a bit challenging at first but if you did your research and set everything up as we have been discussing in your lessons then you should start seeing some results relatively soon.
One way you can help ensure the success of your new venture it to start building an email list as soon as possible. This will give you the ability to market to your site visitors on a continuous basis. It will help you maximize your visibility, give you an opportunity to connect with your visitors, build a following and keep interested consumers informed about your latest products and services.
Gathering email addresses from your website can be accomplished in many different ways. There are a wide variety of services, scripts and software that you can use. The most common route is to use a service like Aweber, Getresponse or MailChimp because they can provide you with all the tools you need to set up optin forms and landing pages designed to attract subscribers. They also provide tutorials and support which can help make the process much easier.
You also want to think about advertising. There are many ways you can do this as well. Some are free and some will require an investment. The good news is if you set up your site using the keyword methods we discussed in you previous lesson you will naturally get some traffic from the search engines. The bad news is that usually isn’t enough to start generating income that is why you have to incorporate other methods in your plan.
Let’s go over a few:
– Social media
Social marketing is a hot topic and if you take the time to learn how to use it effectively then you can take full advantage of the massive amounts of traffic media networks like Facebook, Twitter, LinkedIn, and Pinterest receive every day. By sharing relevant content on these social platforms you can leverage their popularity and use it to increase visibility for your website, products and services. It is also a great way to build your brand and grow email list.
– Video marketing
Almost everybody likes video. That’s why sites like YouTube and Vimeo are so popular. If you can create short, interesting videos that will appeal to your target audience, upload them to YouTube and the link them to your website you can tap in to a lot of traffic and direct it to your site. The search engines pay close attention to video content so this strategy can also help increase your search engine rankings when used correctly.
– Online forums
There are a lot of forums online where you can sign up for free and connect with people in your chosen niche. While this method isn’t as popular as it was a few years ago it is still a very viable way to gain exposure. Much like social media, becoming active in these online forums and helping other members you can build a solid presence simply by providing advice about topics closely related to the products and services you offer.
This helps generate interest and brands you as an expert in the industry. Because you in many cases are allowed to share a link to your website in your signature participating in forums also provides the opportunity to generate free traffic.
– Paid methods
Paid advertising is a surefire way to help speed up the process of generating income from your tiny niche. Again there are many methods you can use. One of the most popular is pay-per-click ads on networks like Google AdWords, Bing, and Facebook advertising can be a very valuable resource when used correctly.
Just be careful because if you don’t take the time to learn how to use them you can waste a giant chunk of your advertising budget very fast with little or no response. You can also us banner ads, email, and Craig’s List as well as more traditional offline methods like newspapers and magazines.